McDonald’s in San Francisco plays the lib’s game and wins


Do-gooders in San Francisco passed a law to ban free toys in McDonald’s Happy Meals last year, by a “veto-proof margin”, no less, to attempt to force parents to find other less fattening ways to treat their kids. As usual, government knows best, parents can bite the big one.

Well, McDonald’s came back with a nice way to flip the bird to the San Francisco City Council;

Beginning Thursday, it will cost an extra dime in San Francisco to get a toy in a Happy Meal — a move one county supervisor called a marketing ploy prompted by the new law.

San Francisco was the first major U.S. city to prohibit fast-food restaurants from including toy giveaways with children’s meals that don’t meet nutritional guidelines for sodium, calories and fat.

Eric Mar, the San Francisco supervisor who sponsored the ordinance, called the 10-cent charge a “marketing ploy,” but said he doesn’t plan to make any changes in the ordinance to address the tactic.

McDonald’s plans to use the dimes to help fund a new Ronald McDonald house locally.

Next, free cigarettes! Ahhahaha!


About Erick Brockway

Living in Camarillo, CA, about 45 miles North of LA. I have a son, and two daughters. Working two jobs (welcome to California life), plus a (now retired) reservist in the US Navy Seabees so life is busy!
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3 Responses to McDonald’s in San Francisco plays the lib’s game and wins

  1. This is almost as brilliant as when Microsoft bit back against the EU’s ruling requiring them to unbundle Windows Media Player by offering a version of Windows XP for the same price called “Windows Reduced Media Edition” knowing that nobody would choose it over the bundled edition.

  2. EastBayLarry says:

    There’s always a way around a ridiculous regulation. Often the ‘way around’ includes higher profits.

    Of course, this usually only applies to big corporations which is why most regulations hurt small businesses first.

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